سياسة الخصوصية

Website: lovilin.com

Effective Date: June 2026

Data Controller: House of Good Thingz, Cairo, Egypt (operating company for Lovilin LLC, USA)

 

This Privacy Policy explains what personal data we collect when you use the Lovilin website, how we use it, who we share it with, and what your rights are. We are committed to handling your data with the same transparency we apply to our product formulations: clearly, specifically, and only for documented reasons.

 

1.  Who This Policy Applies To

This policy applies to all visitors and customers of lovilin.com, including individuals who browse without purchasing, create an account, place an order, subscribe to a replenishment plan, sign up for email or SMS communications, or interact with the website in any other way.

2.  What Data We Collect and Why

2.1  Data you provide directly

When you place an order, create an account, or subscribe to our communications, we collect:

•        Name and contact information: first name, last name, email address, phone number — required to fulfil your order and communicate with you.

•        Delivery address: required to ship your order.

•        Payment information: processed through our payment provider. We do not store full card numbers. We retain only the last four digits and card type where needed for refund processing.

•        Account credentials: if you create an account, your email and a hashed password are stored securely.

•        Order history and subscription preferences: maintained to fulfil ongoing orders and subscriptions.

•        Communications: if you contact us by email or through a contact form, we retain that correspondence.

 

2.2  Data collected automatically

When you browse the website, we may collect:

•        Device and browser information: browser type, operating system, screen resolution.

•        IP address and approximate location: used for language detection (Arabic/English default) and analytics.

•        Page views and navigation behaviour: which pages you visit, how long you spend on them, and where you navigate from — used to improve the site and understand content performance.

•        Referral source: how you arrived at the site (e.g. search engine, social media link, direct URL).

 

2.3  Data from third-party platforms

If you access the site through a link from Amazon Egypt or Noon Egypt, or if you engage with our content on social media platforms (Instagram, TikTok, Facebook), those platforms may share data with us as permitted by their policies. We do not control what data those platforms collect independently.

If you consent to Meta or TikTok advertising pixels on this site, your browsing behaviour may be used to deliver relevant advertising. You can withdraw this consent at any time through the cookie settings on the site.

3.  Legal Basis for Processing

We process your personal data on the following legal bases:

•        Contract performance: processing your order, fulfilling delivery, managing your subscription, and processing returns requires your data.

•        Legitimate interest: improving the website experience, understanding which content is useful, and preventing fraud.

•        Consent: sending marketing communications (email, SMS), using advertising cookies, and any data processing not covered by the above. You can withdraw consent at any time.

•        Legal obligation: retaining certain records as required by Egyptian tax and commercial law.

4.  How We Use Your Data

We use the data we collect for the following specific purposes:

•        Processing and fulfilling your orders and subscription replenishments.

•        Communicating with you about your order status, delivery, and any issues.

•        Sending marketing emails or SMS if you have subscribed to communications (with clear unsubscribe options in every message).

•        Improving the website based on usage data and navigation patterns.

•        Personalising the website experience, including language defaults.

•        Detecting and preventing fraudulent transactions.

•        Complying with applicable legal obligations.

 

We do not use your data to make automated decisions with legal or significant effects on you. We do not build individual profiles for unsolicited third-party marketing.

5.  Who We Share Your Data With

We share personal data only where necessary and only with the categories of recipients below:

5.1  Service providers

•        Delivery and logistics partners: receive your name, address, and phone number to fulfil delivery.

•        Payment processors: handle payment data subject to their own PCI-DSS compliance and privacy policies.

•        Website and e-commerce platform providers: host the site and manage order infrastructure.

•        Email and SMS platforms: used to send transactional and (where consented) marketing communications.

•        Analytics providers: receive anonymised or pseudonymised usage data to help us understand site performance.

 

5.2  Legal disclosure

We may disclose personal data to competent authorities where required by Egyptian law or pursuant to a valid legal order. We will notify you of any such disclosure where legally permissible.

5.3  Business transfers

If House of Good Thingz or Lovilin LLC is subject to a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction. We will notify you before your data becomes subject to a different privacy policy.

5.4  No sale of data

We do not sell, rent, or trade your personal data to third parties for their independent marketing purposes.

6.  Cookies and Tracking Technologies

6.1  What cookies we use

This website uses cookies and similar tracking technologies. Categories include:

•        Strictly necessary cookies: required for the website to function (session management, cart, checkout). Cannot be disabled.

•        Functional cookies: remember your preferences (language, currency). Can be disabled without affecting core functionality.

•        Analytics cookies: track site usage in aggregate to help us improve the site. Anonymised where possible.

•        Advertising cookies: used by Meta (Facebook/Instagram) and TikTok to serve relevant advertising based on browsing behaviour. Require your consent.

 

6.2  Managing cookies

You can manage your cookie preferences through the cookie settings panel on the site, or through your browser settings. Disabling advertising cookies will not affect your ability to browse or purchase. It will affect whether advertisements you see on other platforms are relevant to you.

7.  Data Retention

We retain personal data for as long as necessary to fulfil the purpose for which it was collected:

•        Order and transaction data: 5 years from the date of the last transaction, as required for Egyptian commercial and tax record-keeping.

•        Account data: retained while your account is active, and for 2 years after the last login or order activity.

•        Marketing consent data: retained until you withdraw consent or unsubscribe, plus a short period for suppression list maintenance.

•        Analytics data: anonymised or aggregated after 14 months; individual session data retained for 26 months maximum.

•        Customer service correspondence: retained for 2 years from resolution.

8.  Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These include:

•        Encrypted connections (HTTPS) across all website pages.

•        Hashed password storage — we cannot retrieve your password; only reset it.

•        Access controls — personal data is accessible only to staff and service providers who require it for defined purposes.

•        Regular security reviews of our website platform and data storage.

 

No data transmission over the internet is fully secure. While we take all reasonable precautions, we cannot guarantee absolute security. In the event of a data breach that affects your rights, we will notify you as required by applicable law.

9.  Your Rights

Under applicable Egyptian data protection principles and, where relevant, international standards, you have the following rights:

•        Right of access: you may request a copy of the personal data we hold about you.

•        Right to rectification: you may request correction of inaccurate or incomplete data.

•        Right to erasure: you may request deletion of your personal data where we no longer have a lawful basis to retain it.

•        Right to restrict processing: you may ask us to pause processing of your data in certain circumstances.

•        Right to data portability: you may request your data in a structured, machine-readable format where technically feasible.

•        Right to withdraw consent: where processing is based on consent (marketing communications, advertising cookies), you may withdraw that consent at any time without affecting the lawfulness of prior processing.

•        Right to object: you may object to processing based on our legitimate interests.

 

To exercise any of these rights, contact us at: hello@lovilin.com. We will respond within 30 days. We may ask you to verify your identity before processing your request.

10.  Children's Data

The Lovilin website is directed at adults — parents and caregivers. We do not knowingly collect personal data from individuals under 18. If you are a parent or guardian and believe your child has submitted personal data to this site without your consent, please contact us and we will delete that data promptly.

Product usage guidance on the site relates to products used by caregivers on or around babies — not to babies or children using the website.

11.  International Data Transfers

Your data is primarily processed and stored in Egypt by House of Good Thingz. Some service providers (analytics platforms, email services) may process data outside Egypt. Where this occurs, we ensure that appropriate data transfer safeguards are in place consistent with applicable law.

12.  Third-Party Links

This site contains links to third-party platforms including Amazon Egypt and Noon Egypt. These platforms have their own privacy policies. When you follow a link to a third-party site, you leave the scope of this Privacy Policy. We recommend reviewing the privacy policy of any platform on which you make purchases.

13.  Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the effective date at the top of the page. For material changes — changes that meaningfully affect how your data is processed — we will notify active customers by email before the change takes effect.

Continued use of the website after a change is published constitutes acceptance of the updated policy.

14.  Contact and Complaints

Data inquiries and rights requests: info@lovilin.com

Operating company: House of Good Thingz, Cairo, Egypt

Brand owner: Lovilin LLC, USA

 

If you are dissatisfied with our handling of your personal data, you have the right to lodge a complaint with the relevant data protection authority in your jurisdiction.